ashley domination
conference 2024
For Ashley Furniture's internal leadership conference, Ashley Domination, I spearheaded the creation of a dynamic brand that encapsulated the essence of the event's central theme: "find a way." Drawing inspiration from the notion of navigation and overcoming obstacles, I crafted a brand identity steeped in the imagery of maps and topographic charts. The logo marks, color scheme, typography, iconography, and patterns all converged to echo the journey of navigating through challenges. This cohesive branding not only encapsulated the spirit of the conference but also provided a visual roadmap for attendees to navigate their path towards leadership excellence.
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