ashley furniture:
home style & corporate values
home style & corporate values
For Ashley Furniture's internal leadership conference, Ashley Domination, I spearheaded the creation of a dynamic brand that encapsulated the essence of the event's central theme: "find a way." Drawing inspiration from the notion of navigation and overcoming obstacles, I crafted a brand identity steeped in the imagery of maps and topographic charts. The logo marks, color scheme, typography, iconography, and patterns all converged to echo the journey of navigating through challenges. This cohesive branding not only encapsulated the spirit of the conference but also provided a visual roadmap for attendees to navigate their path towards leadership excellence.
2025 Home Accents Catalog
The Home Accents Catalog for Ashley was a dynamic project that combined creative design with technical efficiency. Tasked with showcasing a wide array of home accent products, I collaborated closely with a data analyst to ensure accurate product details, pricing, and inventory were seamlessly integrated. Leveraging automation tools within InDesign, I streamlined the production process, populating complex tables and layouts directly from data sources. This approach not only saved time but also minimized errors, allowing me to focus on crafting a visually engaging catalog that resonated with customers and aligned with Ashley’s brand standards. The result was a polished, efficient publication that supported both marketing and operational goals.
2024 Ashley Social Responsibility Report
I took on a primary role in art direction and vision setting for the CSR Report for Ashley, shaping the project's creative direction while ensuring strategic alignment with the company’s goals. This report served as a platform to communicate Ashley’s sustainability initiatives, community involvement, and corporate values, requiring a thoughtful balance of professionalism and creativity. I established a clean, modern layout that emphasized readability and incorporated dynamic visuals and data-driven infographics to effectively convey the message. My design approach not only reinforced Ashley’s brand identity but also enhanced their commitment to transparency and corporate responsibility, resulting in a report that was both informative and visually compelling for stakeholders.
