CHAMPA BAY
With three championships in the span of two years, Tampa Bay is truly "Champa Bay". This is a conceptual project to explore a possible campaign solution if the city of Tampa's visitor center, known as "Visit Tampa Bay", were to launch a branded "Champa Bay" program. The main purpose of this campaign would be to foster a sense of unity and pride in the local community as well as attract aspiring Tampans from other communities regionally as well as nationally.
champa bay logo
CHAMPA BAY LOGO BREAKDOWN
CHAMPA BAY POSTER SERIES
This is a series of posters designed to introduce the Champa Bay campaign to the Tampa Bay community. These series of posters showcase various players from both the Tampa Bay Lightning and Tampa Bay Buccaneers, as well as the Lombardi trophy and the Stanley Cup. These posters are intended to be displayed through various public points of contact throughout the city including bus shelters, large format graphics displayed on the sides of buildings and more.
APPAREL DESIGN
A series of alternate logos and illustrations were designed to help support the primary branding of the this campaign. This logos are meant to be primarily showcased on merchandise and apparel including tshirts, hats, and any other application where vector graphics are more appropriate than designs that lean heavily on photography.
