Champa Bay

Sports Branding + Campaign Design

The Challenge

Champa Bay was created as a sports-driven visual concept celebrating Tampa Bay's championship culture and the energy surrounding the city's teams, fans, and regional identity.

Approach

The visual direction leaned into bold sports graphics, high-impact typography, layered imagery, and a gritty championship-inspired aesthetic. The system was designed to feel energetic, local, and fan-focused while creating a flexible visual language for campaign graphics, social content, and branded applications.

Client: Personal / Concept Project
Role: Designer / Art Director
Disciplines: Sports Branding
Campaign Design
Art Direction
Digital Design
Visual Identity

Timeline: 2021–2022
Deliverables: Brand Concept
Campaign Graphics
Social Assets
Typography System
Visual Direction
Promotional Design

Champa Bay — Tampa Bay sports branding concept

Sports Identity

The Champa Bay concept was built around the energy of Tampa Bay sports culture, using bold typography, layered graphics, and a high-contrast visual style to create a strong regional identity.

Championship Energy

The design direction emphasized movement, intensity, and celebration, pulling from the visual language of sports media, fan culture, and championship-era storytelling.

Campaign Applications

The system was intended to extend across digital and promotional touchpoints, including social graphics, hero visuals, posters, and branded campaign assets.

Champa Bay campaign banners on hotel exterior

Apparel

Multiple shirt graphics and colorways were developed as part of the Champa Bay visual system, each built around a different treatment of the identity — from the main badge and championship crest to typographic and illustrative designs.