ashley domination
conference 2025
For Ashley Furniture’s 2025 internal leadership conference, Ashley Domination, I spearheaded the creation of a forward-looking brand identity centered on the theme “Transforming for the Future.” Drawing from ideas of progress, innovation, and adaptability, I crafted a visual system that embodied transformation in both form and meaning. The logo marks, typography, color palette, iconography, and supporting patterns were designed to convey energy in motion—symbolizing growth, reinvention, and the continuous pursuit of excellence. This cohesive branding not only captured the spirit of the conference but also served as an inspirational framework, guiding attendees to envision and embrace their own path toward future-focused leadership.​​​​​​​
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