Crab Place

Brand Identity + Brand Strategy + Visual Identity

Crab Place, a Maryland-based online crab and seafood delivery business, underwent a brand revitalization and redesign to propel their business to new heights. The aim was to modernize the brand and enhance its relevance in the market. The new brand identity not only establishes Crab Place as a leading online delivery service but also encompasses the in-person events they actively support.

Client
Crab Place
Disciplines
Brand Identity
Brand Strategy
Visual Design
Deliverables
Logo System
Brand Guidelines
Marketing Materials
Crab Place brand identity

Brand Identity

Crab Place animated brand elements
Crab Place brand system overview

Secondary Branding

Crab Place logo application Crab Place brand color palette

Brand Colors

PMS 302 C

C100 M32 Y0 K68
R0 G59 B92

75%
50%
25%

PMS 7579 C

C0 M75 Y93 K0
R220 G88 B42

75%
50%
25%

PMS 4012 C

C0 M64 Y80 K0
R234 G115 B61

75%
50%
25%

PMS 7507 C

C0 M12 Y39 K0
R252 G210 B153

75%
50%
25%

Brand Typography

Montserrat

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ; : , .

Montserrat Light

Montserrat Regular

Montserrat Medium

Montserrat Semi Bold

Montserrat Bold

Montserrat Extra Bold

Montserrat Black

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Secondary Brand Illustration

Crab Place apparel and merchandise

Brand Applications

Crab Place environmental applications Crab Place brand identity final overview
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