Brand Identity + Brand Strategy + Visual Identity
Crab Place, a Maryland-based online crab and seafood delivery business, underwent a brand revitalization and redesign to propel their business to new heights. The aim was to modernize the brand and enhance its relevance in the market. The new brand identity not only establishes Crab Place as a leading online delivery service but also encompasses the in-person events they actively support.
Brand Identity
Secondary Branding
Brand Colors
PMS 302 C
C100 M32 Y0 K68
R0 G59 B92
PMS 7579 C
C0 M75 Y93 K0
R220 G88 B42
PMS 4012 C
C0 M64 Y80 K0
R234 G115 B61
PMS 7507 C
C0 M12 Y39 K0
R252 G210 B153
Brand Typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ; : , .
Font Weights
Montserrat Light
Montserrat Regular
Montserrat Medium
Montserrat Semi Bold
Montserrat Bold
Montserrat Extra Bold
Montserrat Black
Body Copy | Montserrat Light
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Secondary Brand Illustration
Brand Applications