fit dips
Fit Dips is a concept driven project aimed at creating a health-centered product, creating a brand identity to support that product, and then developing a plan on how to market it. Fit Dips is a chip salsa made of organic whole ingredients and was developed to fit perfectly into a health conscious person's lifestyle.
FIT DIPS BRANDMARK
BRANDMARK DESIGN
There are two main graphic elements associated with the Fit Dips brand. One is that of a leaf which is commonly referenced when depicting something that is “green” or organic. The leaf element doubles also as the letter “D” in Dips. The other graphic element is a measuring line. This element is intended to enforce the message that Fit Dips is a healthier alternative to other chip dip brands and you will be able to safely watch your figure while you consume this product.
FIT DIP BRAND PRODUCT APPLICATION
FIT DIP BILLBOARD MARKETING CONCEPT