Brand Identity + Brand Guidelines + Publication Design
Taking into consideration Seawinds' identity as a furniture retail brand that emphasizes high-quality furniture with a relaxed coastal vibe, I undertook the task of redesigning their brand logo. The objective was to create a mark that effectively communicates the superior craftsmanship of their products while also incorporating elements that reflect the coastal aesthetic associated with their furniture.
Logo
Brand Colors
Brand Guidelines
I developed a comprehensive brand identity system for Seawinds, creating a guide to help them understand and interpret their new identity. The brand guideline I created will serve as a valuable resource for other designers, ensuring they grasp the key concepts of the brand and providing clear instructions on the appropriate usage of the brand mark, typography, and color palette.
Sales Sheets
Seawinds made a request to revamp their sales materials, specifically their sales sheets that showcased the wide range of products available in their entire inventory. The new sales sheets included both single-page front and back sheets, as well as longer multi-page versions. These sheets were intended to be printed, hole punched, and then inserted into a branded binder.
