Brand Identity + Brand Guidelines + Publication Design
Taking into consideration Seawinds' identity as a furniture retail brand that emphasizes high-quality furniture with a relaxed coastal vibe, I undertook the task of redesigning their brand logo. The objective was to create a mark that effectively communicates the superior craftsmanship of their products while also incorporating elements that reflect the coastal aesthetic associated with their furniture.
Logo
Brand Colors
PMS Navy Blue 7694 C
CMYK 98-70-44-32
RGB 3-65-89
HEX# 034159
80%
CMYK 78-56-35-26
RGB 61-87-110
HEX# 3D576E
50%
CMYK 49-35-22-16
RGB 120-132-151
HEX# 788497
25%
CMYK 24-17-11-8
RGB 178-183-194
HEX# B2B7C2
10%
CMYK 10-7-4-3
RGB 218-220-225
HEX# DADCE1
PMS Sunset Gold 7753 C
CMYK 25-41-90-3
RGB 191-146-61
HEX# BF923D
80%
CMYK 21-35-73-1
RGB 202-162-94
HEX# CAA25E
50%
CMYK 12-20-45-1
RGB 221-195-148
HEX# DDC394
25%
CMYK 7-11-22-0
RGB 234-220-196
HEX# EADCC4
10%
CMYK 2-4-9-0
RGB 247-239-228
HEX# F7EFE4
Brand Guidelines
I developed a comprehensive brand identity system for Seawinds, creating a guide to help them understand and interpret their new identity. The brand guideline I created will serve as a valuable resource for other designers, ensuring they grasp the key concepts of the brand and providing clear instructions on the appropriate usage of the brand mark, typography, and color palette.
Sales Sheets
Seawinds made a request to revamp their sales materials, specifically their sales sheets that showcased the wide range of products available in their entire inventory. The new sales sheets included both single-page front and back sheets, as well as longer multi-page versions. These sheets were intended to be printed, hole punched, and then inserted into a branded binder.
